Nike Pumped For School
An interactive gaming installation designed to excite kids about school. Using large screens and bicycle pumps, players inflate virtual school items like shoes, balls, headphones, pens, clocks, skateboards, and more in a fun and competitive race.
The game combines inflatable physics with physical interface, making the experience both thrilling and educational.
The campaign was rolled out in flagship stores across major capitals, including London, Berlin, Paris, Madrid, where it became an instant hit among kids, blending playful interaction with the excitement of school.
